Your opinion and advice is appreciated for the following short questions about marketing black and white photography:

1. How did you determine whether a strong market exists for black and white photography in your area?

2. How have you successfully promoted black and white photography in your area?

3. What features and benefits do your customers prefer in black and white photography over color?

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-- Dan Tyler (tyler.dan@worldnet.att.net), April 03, 2000

Answers

1. I was fortunate in that the area in which I live is populated with a high percentage of art enthusiast, so I was merely fortunate. Moving to this place was spontaneous.

2. I feel that I have, recently a book was published regarding our area, unfortunately I was not featured, and this has been very well accepted and popular.

3. My customer like Black & White for the grain, the real life portrayed through the lack of confusion caused by the vast array of colour in the environment. They feel that it is more 'real'.

-- Graeme Russell (imagesbygraeme@xtra.co.nz), April 05, 2000.