I am currently writing a report with the title, 'What is the possibility of being an ethical consumer concerning Mintels description?'

I have found alot of sources of information detailing the ethics behind products, magazines published and some cases in the news, but after going onto a mintel database I am still having difficulties in answering the question in my title - what does Mintel define as an ethical consumer and how do they suggest becoming one? I have looked at many reports published by Mintel, although none have given my the definition I require, any help greatly appreciated. Thanks

-- Helen MacLean (helen_maclean@hotmail.com), January 10, 2003